Operations Strategy

Abstract

The aim of the 5th edition of operations strategy is to provide a treatment of operations strategy that is clear, well structured and interesting. The book seeks to apply some of the ideas of operations strategy to a variety of businesses and organizations. The text provides a comprehensive coverage of the more important ideas and issues, which are relevant to most organizations. Features The introduction of long case studies which can be used to form the basis of a whole course in operations strategy. The cases are long enough to provide depth and serve as illustrations and can be used to supplement class sessions. Many new and updated examples, which cover the topical issues in operations strategy, such as the VRIO framework and concepts related to product/service innovation have been discussed. Several caselets on Indian organizations like Patanjali, Akshaya Patra, Fabindia, Sun Pharma, etc. , have been discussed. The case study section includes two major Indian case studies – Adani Agri Logistics Limited and Green Dust. Both these case studies highlight issues with technology and supply chain trust and culture and also bring the concept of reverse logistics and sustainability in an Indian context.