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Results 1-10 of 37 (Search time: 0.002 seconds).
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Issue DateTitleAuthor(s)Subject
2021Understanding the Customer behaviour driving the payment industry during Covid-19Sharma, Isha; Gautam, SavitaCustomer behaviour; Covid-19; 133077
2021How Green are you? -A study on Generation Y and Generation ZMehta, Utkarsh Singh; Gautam, SavitaConsuming Natural Resources; Generation Y and Generation Z; 133055
2021Impulsive Buying of FMCG Products in SupermarketsAhuja, Nitika; Gautam, SavitaFMCG Products; Impulsive Buying; 133084
2021IDENTIFYING INTERDEPENDENT RELATIONSHIP BETWEEN THE FACTORS IN THE CO-CREATION PROCESSMujumdar, Prateek; Gautam, SavitaINTERDEPENDENT RELATIONSHIP; CO-CREATION PROCESS; 133091
2018DSE Skilled Pool Program- A new beginning towards higher productivity at Maruti Suzuki DealershipJoshi, Jayant; Gautam, SavitaSales Distribution; Automotive Industry; 113018
2021OTT SERVICES IMPACT ON TRADITIONAL MEDIA AND ENTARTAINMENT INDUSTRY & CHANGING BRAND STRATEGIES EVOLVING WITH OTT: A CASE OF INDIAChatterjee, Ananya; Gautam, SavitaOTT SERVICES; TRADITIONAL MEDIA; 133005
2021Factors Affecting Smartphone Purchase Decisions of Generation-Y and Generations-ZGarg, Sarthak; Gautam, SavitaSmartphone Purchase Decisions; Generation-Y and Generations-Z; 133043
2021Behavioral pattern of consumer in online food ordering services and effect of marketing and innovationsNigam, Abhishek; Gautam, SavitaOnline food ordering services; Behavioral pattern; 133061
2021The Impact of COVID-19 on Elements of The Food Supply Chain: An Exploratory StudyKaistha, Tushar; Gautam, SavitaFood Supply Chain; COVID-19; 133128
2018Development of an effective lead generation and public relation mechanism for Treks N’ RapidsKumar, Abhishek; Gautam, SavitaPublic Relation Mechanism; Lead Generation; 113061