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Issue Date	Title	Author(s)	Subject
2016	Brand Positioning of Mcvitie’s products among retailers and consumers in South Delhi	Agrawal, Vaibhav; Basu, Sriparna	Brand Positioning; Biscuit Industry; 09338
2017	Merchandising WOW and Visibility Improvement	Trivedi, Shashwat; Majumdar, Bishakha	Biscuit Industry; Merchandising; 251121
2016	Positioning of McVities in General Trade (Pune) - Challenges and Strategies	Lobo, Niel; Jain, Shilpi	FMCG Industry; Biscuit Industry; 241083
2014	Minimum Base Quantity Of Skus, Effective Coverage Of The Merchandisers & Visibility Share Of The Digestive Biscuits In The Modern Trade For Mcvitie’s	T., KEDAR	Biscuit Industry; Modern Trade; 221063
2016	Brand Positioning of McVitie’s Biscuit: Analyzing Retailers’ and Consumers’ Perspective	Tuteja, Pankaj; Jain, Nikunj Kumar	Brand Positioning; Biscuit Industry; 241092
2016	Brand Representation of Mcvities Biscuits in Vadodara City	Mehra, Sudhanshu; Sethi, Raman	Brand Representation; Biscuit Industry; 241150
2016	Brand Positioning of McVitie’s as a Product among Consumers and Retailers in West Delhi	Agrawal, Nishant; Taneja, Shallini	Brand Positioning; Biscuit Industry; 241091
2016	Brand Representation of Mcvitie’s among Retailers and Consumers in Sahibabad	Bhandula, Paras; Kumar, Alok	Brand Representation; Biscuit Industry; 09320
2014	Market Analysis for McVities Digestive Range Vis a Vis Its Competitors	Parakh, Pratik; Lal, Anita Tripathy	Market Analysis; Biscuit Industry; 221180
2016	Brand Positioning of McVitie’s Products among Consumers and Retailers	Jamunpane, Nilesh Kumar; Kaur, Sumeet	Brand Positioning; Biscuit Industry; 241087