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Issue Date | Title | Author(s) | Subject |
---|---|---|---|
2021 | Marketing in a crisis situation: A special reference to Covid-19 in the Indian context | Bhandari, Harshita; Bandyopadhyay, Nirmalya | Marketing in a Crisis situation; COVID-19; 133016 |
2021 | Consumer Purchase Behavior During Covid-19 Pandemic: An exploratory Study Of Indian Consumers | Jatwani, Karan; Bandyopadhyay, Nirmalya | Consumer Purchase Behavior; COVID-19; 133021 |
2022 | Effect of Covid-19 on Branding | Ankur, Priyadarshi; Bandyopadhyay, Nirmalya | Branding; COVID-19; 143030 |
2022 | PRE VS. POST PANDEMIC ANALYSIS OF INOX REWARDS | Rastogi, Shrayangi; Bandyopadhyay, Nirmalya | INOX Leisure; COVID-19; 143102 |
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