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Issue Date
Title
Author(s)
Subject
2014
To do the GAP analysis of Digestive range availability - McVities v/s Britannia in General Trade, Karnal (Haryana)
Sachdeva, Vipul
;
Bhatt, Prachi
GAP Analysis; Biscuit Industry; 221170
2014
Minimum Base Quantity Of Skus, Effective Coverage Of The Merchandisers & Visibility Share Of The Digestive Biscuits In The Modern Trade For Mcvitie’s
T., KEDAR
Biscuit Industry; Modern Trade; 221063
2014
Market Analysis for McVities Digestive Range Vis a Vis Its Competitors
Parakh, Pratik
;
Lal, Anita Tripathy
Market Analysis; Biscuit Industry; 221180
2014
Gap analysis for the Digestive brand of McVities with Britannia’s
Kumar, Ankit
;
Kumar, Alok
GAP Analysis; Biscuit Industry; 221026
2014
MBQ Management and Digestive Share and Effective Coverage of Merchandisers in Modern Trade
Methuku, Anvesh Reddy
;
Raina, Reeta
MBQ Management; Biscuit Industry; 221032
2014
Increasing market share of McVities Digestive in Guwahati (General Trade)
Dutta, Ranjeev
;
Kachru, Upendra
Market Shares; Biscuit Industry; 221115
2014
Minimum Base Quantity of SKUs & Market Analysis of the Digestive Biscuits in the Modern Trade for McVitie’s
Kohli, Siddharth
;
Swaminathan, Freda
Market Analysis; Biscuit Industry; 221142
2014
Developing Cash And Carry Business Across Metro Chains In Bangalore
Jha, Shradha
;
Swaminathan, Freda
Cash and Carry Business; Biscuit Industry; 221138
2014
A Study on Internship Program in United Biscuits
Dodla, Shruti
;
Swaminathan, Freda
Biscuit Industry; Internship Programme; 221139
2014
To analyze availability, acceptability, and coverage of Mc Vitie’s in Jalandhar” and “ To analyze the scope of the brand at institutional counters
Chutani, Vidur
;
Kaur, Sumeet
Biscuit Industry; Brand Awareness; 221165
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Type
10
Technical Report
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2
GAP Analysis
2
Market Analysis
1
221026
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221032
1
221063
1
221115
1
221138
1
221139
1
221142
1
221165
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Author
3
Swaminathan, Freda
1
Bhatt, Prachi
1
Chutani, Vidur
1
Dodla, Shruti
1
Dutta, Ranjeev
1
Jha, Shradha
1
Kachru, Upendra
1
Kaur, Sumeet
1
Kohli, Siddharth
1
Kumar, Alok
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