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Issue DateTitleAuthor(s)Subject
2014To do the GAP analysis of Digestive range availability - McVities v/s Britannia in General Trade, Karnal (Haryana)Sachdeva, Vipul; Bhatt, PrachiGAP Analysis; Biscuit Industry; 221170
2014Minimum Base Quantity Of Skus, Effective Coverage Of The Merchandisers & Visibility Share Of The Digestive Biscuits In The Modern Trade For Mcvitie’sT., KEDARBiscuit Industry; Modern Trade; 221063
2014Market Analysis for McVities Digestive Range Vis a Vis Its CompetitorsParakh, Pratik; Lal, Anita TripathyMarket Analysis; Biscuit Industry; 221180
2014Gap analysis for the Digestive brand of McVities with Britannia’sKumar, Ankit; Kumar, AlokGAP Analysis; Biscuit Industry; 221026
2014MBQ Management and Digestive Share and Effective Coverage of Merchandisers in Modern TradeMethuku, Anvesh Reddy; Raina, ReetaMBQ Management; Biscuit Industry; 221032
2014Increasing market share of McVities Digestive in Guwahati (General Trade)Dutta, Ranjeev; Kachru, UpendraMarket Shares; Biscuit Industry; 221115
2014Minimum Base Quantity of SKUs & Market Analysis of the Digestive Biscuits in the Modern Trade for McVitie’sKohli, Siddharth; Swaminathan, FredaMarket Analysis; Biscuit Industry; 221142
2014Developing Cash And Carry Business Across Metro Chains In BangaloreJha, Shradha; Swaminathan, FredaCash and Carry Business; Biscuit Industry; 221138
2014A Study on Internship Program in United BiscuitsDodla, Shruti; Swaminathan, FredaBiscuit Industry; Internship Programme; 221139
2014To analyze availability, acceptability, and coverage of Mc Vitie’s in Jalandhar” and “ To analyze the scope of the brand at institutional countersChutani, Vidur; Kaur, SumeetBiscuit Industry; Brand Awareness; 221165