1. FORE School of Management

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Issue DateTitleAuthor(s)Subject
2021A study on the influence of reference groups on the consumer's purchase decision of packaged food and beverageBahety, Shreya; Khattri, VarshaPackaged food and beverages; Consumer's purchase decision; 133046
2021Leveraging Artificial Intelligence – A study of Indian cosmetic brandsVerma, Shreya; Khattri, VarshaLeveraging Artificial Intelligence; Indian cosmetic brands; 133047
2021INDIAN HOME CARE PRODUCTS: A STUDY OF CHANGING CONSUMER BEHAVIOUR DURING COVID-19Dhingra, Vani; Khattri, VarshaHOME CARE PRODUCTS; Consumer Behaviour; 133114
2021Effect of Product Packaging of FMCG Products in Consumer Buying Decision in IndiaSancheti, Ranu; Khattri, VarshaFMCG Products; Consumer Buying Decision; 133037
2021SOCIAL MEDIA INFLUENCERS SHAPING NEW AGE MARKETING: IMPACT ON BRAND ATTITUDE IN GENERATION ZRayasam, Lakshmi Satya; Khattri, VarshaSOCIAL MEDIA INFLUENCERS; BRAND ATTITUDE IN GENERATION Z; 133082
2021A Study of Analyzing Consumer Preference for Online EducationSaxena, Shweta; Khattri, VarshaConsumer Preference; Online Education; 281049
2022Impact of BTL (Below the Line) marketing activities on the customers buying behavior of hair care products in the Indian marketParashar, Nehal; Khattri, VarshaBTL marketing; Hair care products; 143026
2022Advertising Effectiveness: A study of experience and credence servicesJoshi, Chinmay; Khattri, VarshaAdvertising Effectiveness; Credence services; 143011
2022Factors Influencing Green Clothing Purchase Intention: A study of fashion sensitive consumersJhanjee, Shreya; Khattri, VarshaGreen Clothing; Sensitive consumers; 143050
2022The effectiveness of online advertising strategies on millennialsBagga, Arshpreet Singh; Khattri, VarshaOnline Advertisement; Social Media Advertisement; 291013

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