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Issue Date	Title	Author(s)	Subject
2021	Marketing in a crisis situation: A special reference to Covid-19 in the Indian context	Bhandari, Harshita; Bandyopadhyay, Nirmalya	Marketing in a Crisis situation; COVID-19; 133016
2021	A Study of Future of Service Aggregators in India	Ghai, Hitesh; Bandyopadhyay, Nirmalya	Consumer’s perception; Cab Aggregation; 133017
2021	Consumer Purchase Behavior During Covid-19 Pandemic: An exploratory Study Of Indian Consumers	Jatwani, Karan; Bandyopadhyay, Nirmalya	Consumer Purchase Behavior; COVID-19; 133021
2021	Determining Consumer Satisfaction in Online Buying: A Kano Approach	Varyani, Parul; Bandyopadhyay, Nirmalya	Consumer Satisfaction; Kano Approach; 133032
2021	Self-esteem, normative influence, positive affect and variety seeking-An integrated framework	Agarwal, Ritika; Bandyopadhyay, Nirmalya	Integrated framework; Normative influence; 133038
2022	Effect of Covid-19 on Branding	Ankur, Priyadarshi; Bandyopadhyay, Nirmalya	Branding; COVID-19; 143030
2022	Green Marketing : Loyalty to Green Brand	Jain, Arushi; Bandyopadhyay, Nirmalya	Green Marketing; Consumer Brand; 291014
2022	To Determine the Service Quality in Indian Higher Education System using Analytic Hierarchy Process	Gupta, Mayank; Bandyopadhyay, Nirmalya	Service Quality; Higher Education System; 291033
2022	Brand Building and Financial Valuation	Deep, Harsh; Bandyopadhyay, Nirmalya	Brand Management; Financial Valuation; 291128
2021	Prioritizing the service quality determinant of online retail: A Study from India	Tibrewal, Dimple; Bandyopadhyay, Nirmalya	Online Retail; Quality Determinant; 133012