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Issue Date	Title	Author(s)	Subject
2016	Analysis of Unconventional Marketing Practices & Activations in Media Agencies	Guglani, Sahil; Verma, Subir	Marketing Strategy; Media Agencies; 241122
2018	Studying Brand Awareness & Brand Loyalty And Developing Marketing Communication strategy	Sharma, Akul; Kapoor, Payal S.	Marketing Strategy; Brand Loyalty; 261066
2018	A Study on Channel Development and Market Reach Strategies through B2R Application	Sen, Bishnupriya; Tripathi, Rakhi	Marketing Strategy; Refurbishment Industry; 261133
2018	Study on optimizing Marketing Mix according to Retailer Purchasing Preferences	Gupta, Anuj; Swaminathan, Freda	Marketing Strategy; Retail Purchasing; 261126
2018	A study on the Channel Development Strategies through Yaantra Retail Application and Market Reach of Yaantra	Sachdeva, Divya; Tripathi, Rakhi	Marketing Strategy; Refurbished Devices; 261135
2018	Developing Marketing Strategies and Increasing Market Share	Randhawa, Bikram; Raina, Reeta	Marketing Strategy; Market Shares; 113073
2016	Consumer awareness study on Marketing Communication strategies used by PNB	Agarwal, Arpit; Kapoor, Payal S.	Consumer Awareness; Marketing Strategy; 241027
2018	Snapshot of Cashew Processing Business in India	Aggarwal, Megha; Puri, A. K.	Marketing Strategy; Cashew Processing Industry; 113024
2018	Go-to market strategies for emerging segments	Jain, Priya; Zameer, Asif	Marketing Strategy; Furniture Industry; 113095
2017	Customer study for VLCC Personal Care	Kataria, Sonia; Lal, Anita Tripathy	Marketing Strategy; Beauty and Personal care; 251192