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Issue Date | Title | Author(s) | Subject |
---|---|---|---|
2016 | Brand Positioning of McVitie’s Products among Consumers and Retailers | Jamunpane, Nilesh Kumar; Kaur, Sumeet | Brand Positioning; Biscuit Industry; 241087 |
2014 | To analyze availability, acceptability, and coverage of Mc Vitie’s in Jalandhar” and “ To analyze the scope of the brand at institutional counters | Chutani, Vidur; Kaur, Sumeet | Biscuit Industry; Brand Awareness; 221165 |
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