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Issue Date | Title | Author(s) | Subject |
---|---|---|---|
2017 | A Study of Selection and Rejection Drivers for Baleno and the Cross-Consideration Cars | Girotra, Karan; Raina, Reeta | Car Brands; Automotive Industry; 10321 |
2018 | Making and Monitoring Marketing campaign effectiveness | Saxena, Rishabh; Raina, Reeta | Marketing Campaigns; Automotive Industry; 113098 |
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