Marketing Analytics: Trends in the Indian Spices Industry

Abstract

India is rightfully known as the "country of spices" due to its extensive spice production and legacy. The nation not only has the largest domestic spice market in the world but is also the largest producer and exporter of spices worldwide. Dry chiles made over 19% of the market share in rural India. On the other hand, ginger and garlic kept this position for the same year in the urban market. The greatest places in the predicted output volume of spices in India in 2020 were held by ginger, garlic, and chillies. One of the most sought-after products in the entire world is Indian spice. Since the COVID-19 epidemic, the demand for Indian spices has increased even more due to their immunity-boosting qualities. India exported spices worth more than 250 billion rupees in the 2020 fiscal year. India exports goods to more than 180 nations. In terms of value, more than half of the exported spices in the 2019 fiscal year came from the United States, Bangladesh, and the United Arab Emirates.