Analysing Trade Marketing Activities in Media Agencies: Case of Pure Media Imagination

Abstract

DALMIA BHARAT GROUP is a major player in CEMENT sector. They are market competitors in PPC & DSP cement sales in NORTH EAST, EAST and SOUTHERN States of INDIA. DALMIA has 4 factories in NORTH EAST India for cement grinding and clinkering plants. The plants are situated in DCBL EAST JAINTIA HILLS MEGHALAYA, UMRANGSHU PLANT IN ASSAM, CCIL PLANT IN LANKA HOJAI ASSAM, AIL PLANT IN JAGI ROAD MORIGAON ASSAM. The transportation of raw materials from factory to the depot and further from the depot to the market currently takes place using third party logistics and some owned trucks. The main aim of this study is to get the most optimized route available for each and every destination and further use them on a regular basis to minimize the cost. This study involves exploration of destinations, depots, latitudes and longitudes, sales volume, freights for the route, Handling. The possible methods of transportation in the North east are Roadways and Railways. Railways is not accessible to all the destinations. Thus Roadways is the most effective possible way to transport the products from depot to the market. The major issue in that is the freight charges which changes on a daily basis. So to maintain the dashboard it needs to be updated every day. The trucks which are owned by the company or the third party trucks is not much of a difference as both the ways it is costing the same to the company.