Study and Implementation of Digital Marketing for a D2C Brand

Abstract

This summer internship report revolves around the problem statement of attracting new customers and retaining old ones via digital marketing and website optimization techniques respectively. The objective of the report is to use aspects of digital marketing in order to optimize the company’s website to improve user experience. A part of the website optimization was done through data analytics and secondary research. The research included both primary and secondary inputs. Initially secondary research was conducted in order to understand the industry, the competitor’s approach, various digital marketing tools such as SEO and keywords, Facebook ads, Google Ads, Google Analytics, and then primary research and inputs such as content writing for Quora, Youtube shorts, Website blog, and other website optimization suggestions implementations took place. The purpose was achieved as the website became more user friendly and with the help of digital marketing tools, website and sales traffic increased. In terms of recommendations, the company can focus more on spreading a positive word of mouth through mediums such as Google Ads and social media promotions.