Browsing by Author Vinaik, Gaurav
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| Issue Date | Title | Author(s) | Subject |
|---|---|---|---|
| 2021 | The Impact of Brand Heritage on Consumer Behaviour with the Mediating Role of Celebrity Endorsement in FMCG sector: An Empirical Study of Indian Youth Consumers | Vinaik, Gaurav; Dutta, Vinay Kumar | FMCG sector; Brand Heritage; 024073 |