Issue Date | Title | Author(s) | Subject |
2022 | Analysing the Effect of Woke Marketing on Brand Perception in the Indian Context | Kumar, Pooja Kalesh; Pandey, Ashutosh | Brand Perception; Woke Marketing; 143087 |
2022 | Baking the tough times – The Dominos way to do Business during COVID-19 | Airi, Anchal; Pandey, Ashutosh | Dominos; COVID-19; 291011 |
2022 | Customer Experience based Place attachment and eWOM intention in Street Food Services: Exploring the Mediating Role of Street Food Loyalty during Covid-19 | Mehta, Sanchi; Pandey, Ashutosh | Street Food Services; COVID-19; 143095 |
2022 | Examining the millennials’ usage intention of contactless Food Delivery Apps during COVID-19 | Khurana, Hardeep; Pandey, Ashutosh | Examining the millennials; Food Delivery Apps; 143020 |
2022 | Examining the relationship between Macroeconomic Variables and Stock Market Performance: A Case of Bombay Stock Exchange | Shanu, Kumar; Pandey, Ashutosh | Stock Market; Macroeconomics; 291081 |
2022 | An investigation of Brand Experience on eWOM, Brand Attachment and Brand Trust in the mHealth Industry | Gupta, Saaransh; Pandey, Ashutosh | Health Industry; Brand Experience; 291046 |
2022 | Modeling the determinants of Hotel Service booking during COVID-19 pandemic | Pal, Garima; Pandey, Ashutosh | Hospitality Sector; COVID-19; 291074 |
2022 | Modelling the Commuters loyalty towards app- based Taxi Services during COVID 19 | Jain, Samyak; Pandey, Ashutosh | App- based Taxi Services; COVID-19; 291028 |
2022 | Modelling the Determinants of COVID-19 Vaccine Usage Intention | Pandita, Aakriti; Pandey, Ashutosh | COVID-19; Vaccination; 291061 |
2023 | Primary research to understand about Animal health market and major companies & products at Kemin Industries | Khan, D MD Nawaz; Pandey, Ashutosh | Primary research; Animal health market; Kemin Industries; 2021x004 |
2022 | Study Peanut Butter Market and Consumer Brand Preference for Peanut Butter Range Extension for Dr. Oetker FunFoods | Bhandari, Garima; Pandey, Ashutosh | Peanut Butter Market; Consumer Brands; 281078 |