Browsing by Author Kumar, Alok

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Issue DateTitleAuthor(s)Subject
2015Account Receivable Management at J.W. MarriottJAIN, ANKIT; Kumar, AlokAccount Receivable Management; J.W. Marriott; 231026
2021Adoption of e-textbooksNikumb, Vipul Raj; Kumar, AlokE-Textbooks; Online Platform; 133134
2017Analysing In-bound Merchant Technical Support Process and Reduce Total Inbound Calls: A Case of Shopclues.ComNewatia, Nimish; Kumar, AlokE-Commerce; Merchant Support; 251169
2015B2B e-commerce in IndiaRaizada, Aniroodh; Kumar, AlokB2B; e-commerce in india; 231024
2014B2B Sales and Buying Process Study in Corporate Training in NCRChoudhary, Ankit; Kumar, AlokBuying Process; Corporate Training; 221024
2017Brand Positioning of Toshiba Light CommercialsKhattar, Ushma; Kumar, AlokBrand Positioning; Air Conditioning Industry; 10383
2016Brand Representation of Mcvitie’s among Retailers and Consumers in SahibabadBhandula, Paras; Kumar, AlokBrand Representation; Biscuit Industry; 09320
2016Business Development of Project on RFID Cards Student Security SystemGarg, Kavish Mohan; Kumar, AlokBusiness Development; Student Security System; 241060
2016Business Development of Services: An Empirical StudyAbhishek, Kumar; Kumar, AlokBusiness Development; Customer Engagement; 241065
2017Business Matrix of TotalineSoni, Rajat Kumar; Kumar, AlokBusiness Matrix; Spare Parts Business; 10329
2016Competing through Operations Excellence: Agility, Adaptability & AnalyticsDas, Jitendra K; Sharma, Mohita Gangwar; Kaur, Sumeet; Kumar, AlokOperations Research; Business Analysis
2015Consumer Preference towards a Website for an Adventure Travel CompanySharma, Ankit; Kumar, AlokConsumer Preference; Adventure Travel Company; 231027
2017Digital and social media campaigns in an adventure Tourism CompanyJain, Vaibhav; Kumar, AlokDigital Marketing; Social Media Marketing; 10341
2022Effectiveness of Learning & Engagement Initiatives taken by DHL Operations in PandemicRastogi, Alankrati; Kumar, AlokLearning & Engagement Initiatives; DHL Express; 291063
2016Enhancing online presence of the company through Digital MarketingSaxena, Sidharth; Kumar, AlokDigital Marketing; Search Engine Optimization (SEO); 241145
2015Gap analysis of McVitie’s in NOIDA region as compared to the competitorsSharma, Ankur; Kumar, AlokGap analysis; McVitie’s; 231029
2014Gap analysis for the Digestive brand of McVities with Britannia’sKumar, Ankit; Kumar, AlokGAP Analysis; Biscuit Industry; 221026
2014Gap Analysis in conversion from Service Warranty to AMCKapoor, Ankit; Kumar, AlokGAP Analysis; Air Conditioning Industry; 221025
2014GAP Analysis in retention of AMCsBansal, Ankit; Kumar, AlokGAP Analysis; Retention of AMCs; 221023
2022How Digital Marketing Campaigns are Shaping Consumers’ Buying Patterns (FMEG Industry)Samariya, Suryansh; Kumar, AlokDigital Marketing; FMEG Industry; 291117