| Issue Date | Title | Author(s) | Subject |
| 2022 | Adoption of Electric Vehicles in India | Sehgal, Ishaan; Khattri, Varsha | Electric Vehicles; Adoption; 143072 |
| 2022 | Advertising Effectiveness: A study of experience and credence services | Joshi, Chinmay; Khattri, Varsha | Advertising Effectiveness; Credence services; 143011 |
| 2023 | Analysing sales and marketing activities of Al Tajir Glass company and channelize the communication between the two plants (Al Tajir and Ammat) | Hasan, Sayed Fareed; Khattri, Varsha | Analysing sales; Marketing activities o; Glass company; 2021x006 |
| 2022 | Assessing the Launch of Hobs & Hoods: Retailers Study | Sarkar, Barun Chand; Khattri, Varsha | Product Launch; Hobs and Hoods Market; 2020x001 |
| 2022 | Brand Preference & Attitude of consumers towards soft drink | Singh, Ankur; Khattri, Varsha | Carbonated Drinks Business; FMCG Industry; 291121 |
| 2022 | Effect of Nutritional Labeling on Consumer Buying Behavior | Bansal, Mudit; Khattri, Varsha | Consumer Behavior; Nutritional Labelling; 291088 |
| 2021 | Effect of Product Packaging of FMCG Products in Consumer Buying Decision in India | Sancheti, Ranu; Khattri, Varsha | FMCG Products; Consumer Buying Decision; 133037 |
| 2022 | The effectiveness of online advertising strategies on millennials | Bagga, Arshpreet Singh; Khattri, Varsha | Online Advertisement; Social Media Advertisement; 291013 |
| 2022 | Factors Effecting Customer Switching Behaviour in Smart Phone Industry | Sandeep, V Sai; Khattri, Varsha | Smart Phones; Customer Behaviour; 291153 |
| 2022 | Factors Influencing Green Clothing Purchase Intention: A study of fashion sensitive consumers | Jhanjee, Shreya; Khattri, Varsha | Green Clothing; Sensitive consumers; 143050 |
| 2022 | Impact of BTL (Below the Line) marketing activities on the customers buying behavior of hair care products in the Indian market | Parashar, Nehal; Khattri, Varsha | BTL marketing; Hair care products; 143026 |
| 2021 | INDIAN HOME CARE PRODUCTS: A STUDY OF CHANGING CONSUMER BEHAVIOUR DURING COVID-19 | Dhingra, Vani; Khattri, Varsha | HOME CARE PRODUCTS; Consumer Behaviour; 133114 |
| 2022 | Influence of OTT Sports streaming in Indian Context | Singh, Manoneet; Khattri, Varsha | OTT Platform; Sports; 143080 |
| 2021 | INVESTIGATING AUGMENTED REALITY AS AN EFFECTIVE TOOL IN MARKETING STRATEGY - AN ANALYSIS IN E-COMMERCE SECTOR | Sachdev, Ayushi; Khattri, Varsha | MARKETING STRATEGY; E-Commerce; 133010 |
| 2021 | Leveraging Artificial Intelligence – A study of Indian cosmetic brands | Verma, Shreya; Khattri, Varsha | Leveraging Artificial Intelligence; Indian cosmetic brands; 133047 |
| 31-Oct-2023 | Marketing courses: paving the way for future | Khattri, Varsha | Marketing Courses; MBA in Marketing; Marketing Professionals; News Article; News Headlines |
| 2021 | SOCIAL MEDIA INFLUENCERS SHAPING NEW AGE MARKETING: IMPACT ON BRAND ATTITUDE IN GENERATION Z | Rayasam, Lakshmi Satya; Khattri, Varsha | SOCIAL MEDIA INFLUENCERS; BRAND ATTITUDE IN GENERATION Z; 133082 |
| 2021 | A Study of Analyzing Consumer Preference for Online Education | Saxena, Shweta; Khattri, Varsha | Consumer Preference; Online Education; 281049 |
| 2021 | A study on the influence of reference groups on the consumer's purchase decision of packaged food and beverage | Bahety, Shreya; Khattri, Varsha | Packaged food and beverages; Consumer's purchase decision; 133046 |
| 2022 | UHT Category Deep Dive for Delhi NCR | Bajaj, Aashima; Khattri, Varsha | UHT Milk; Delhi-NCR; 291001 |
