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| Issue Date | Title | Author(s) | Subject |
| 2018 | Analysis of Acceptance of Digital Payment Technologies By Schools and their Payers | Baig, Shibli; Kapoor, Payal S. | Digital Payment; Modes of Payment; 261163 |
| 2017 | Analysis of Food Blogs’ usefulness for its readers and clients | Chawla, Sanna; Kapoor, Payal S. | Social Media Influencers; Food Blogs; 251055 |
| 30-Jul-2021 | Cognitive bias explains the inconsistent citizen response to Covid-19 | Kapoor, Payal S. | COVID-19; Cognitive Bias; Citizen Response; News Article; News Headlines |
| 2022 | Competitive analysis of print media industry in terms of CRM, Digital marketing and Brand management | Joshi, Dhruv; Kapoor, Payal S. | Digital Marketing; Brand Management; 291114 |
| 2016 | Consumer awareness study on Marketing Communication strategies used by PNB | Agarwal, Arpit; Kapoor, Payal S. | Consumer Awareness; Marketing Strategy; 241027 |
| 2022 | Consumer Behavior Towards Organic Skincare Products | Rungta, Akansha; Kapoor, Payal S. | Consumer Behaviour; Skincare Products; 291009 |
| 2017 | Customer Acquisition Practice in a broker firm like SPA capital services | Pandey, Sanat; Kapoor, Payal S. | Customer Acquisition; Insurance Industry; 251054 |
| 2022 | Dark personality traits, perceived severity of Covid-19 and intention to adopt preventive health behavior: an experiment with fear versus humor appeal public-health advertisements | Bakshi, Riya; Kapoor, Payal S. | Preventive Health Behaviours; Public Health; 143090 |
| 2018 | Developing a strategy for creating decathlon awareness in nearby colleges | Aggarwal, Sakshi; Kapoor, Payal S. | Decathlon; Sportswear Market; 113042 |
| 2017 | Distribution Benchmaring With Britannia Of Mcvitie’S Biscuits | Pahuja, Rahul; Kapoor, Payal S. | Distribution Benchmarking; Biscuit Industry; 251045 |
| 2018 | Enhancing CustomerEngagement, Analyzing customer behavior and exploring new methods to Reach Customers | Kochhar, Shashank; Kapoor, Payal S. | Customer Behaviour; Customer Engagement; 261160 |
| 2016 | i. Huggies Lifecell Program Review ii. Huggies Brand Website Upgrade iii. Huggies-Lapis Program Review iv. Huggies Free Samples Ordering Analysis | Tomar, Bhuvnesh; Kapoor, Payal S. | Brand Promotion; Programme Review; 241039 |
| 2021 | IMPACT OF WEBSITE QUALITY, SALES PROMOTION AND SOCIAL MEDIA RECOMMENDATIONS ON ONLINE IMPULSE BUYING BEHAVIOUR IN THE FASHION SECTOR | Khattar, Vani; Kapoor, Payal S. | ONLINE IMPULSE BUYING BEHAVIOUR; FASHION SECTOR; 133057 |
| 2017 | Improving Customer Engagement and Conversion Rate | Farees, Saad; Kapoor, Payal S. | Customer Engagement; Conversion Rate; 251047 |
| 2016 | Lightning the way: Philips on the global lightning market | Gandotra, Rajeev; Kapoor, Payal S. | Lighting Industry; Benchmarking; 09324 |
| 2016 | Market Analysis and Mapping of Madhusudan | Jindal, Suryansh; Kapoor, Payal S. | Market Analysis; Competition Mapping; 241155 |
| 2017 | Market Research & Analysis for Over the Counter Products | Mahotra, Samik; Kapoor, Payal S. | Market Research; Brand Awareness; 251053 |
| 2017 | Market Research And Analysis OTC Products | Nair, Saptajit; Kapoor, Payal S. | Market Research; Textile Industry; 251056 |
| 2017 | Market Research to determine the involvement of franchisee in D’Cot business | Sood, Rajat; Kapoor, Payal S. | Market Research; Franchisee Satisfaction; 251046 |
| 2017 | Marketing Strategies for Brand Development | Khanna, Sahil; Kapoor, Payal S. | Marketing Strategy; Brand Development; 251049 |
