Browsing by Author Gupta, Ansh

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Showing results 1 to 9 of 9
Issue DateTitleAuthor(s)Subject
2022Exploring antecedents and consequences of brand authenticity and brand engagement in the purchase of cultural productsSami, Jose Royal; Gupta, AnshCultural products; Brand authenticity; 143074
2022Exploring the ‘Intention and action gap’ of consumers towards handmade and sustainable productsGarg, Shikhar; Gupta, AnshHandmade Products; Handicrafts; 291109
2022FACTORS AFFECTING THE PURCHASING DECISION FOR HEALTHY SNACKSSharma, Drishti; Gupta, AnshHEALTHY SNACKS; Purchase Decision; 143017
2022Impact of Different Media on Purchase Intention of Insurance ProductsAnand, Ayush; Gupta, AnshInsurance Products; Information Media Channels; 291164
2022Optimizing the content on digital channels on the basis of user behavior on a websiteParashar, Shreya; Gupta, AnshDigital Marketing; Social Media; 291111
2022A Study on Consumer Buying Behaviour of Sustainable Products Post PandemicAgarwal, Pulkit; Gupta, AnshSustainable Products; Consumer Buying Behaviour; 143032
2022A Study on Consumer Perceptions on Mutual Fund Brands in Investment Allocation DecisionsGupta, Mansi; Gupta, AnshMutual Funds; Financial Investments; 291137
2022Studying the Behaviour of Consumers towards Online EducationMahajan, Sarthak; Gupta, AnshConsumer Behaviour; Online Education; 291055
2022Understanding Consumer Behaviour towards Electric Vehicles Adoption in IndiaAggarwal, Raghav; Gupta, AnshConsumer Behaviour; Electric Vehicles; 291024