Issue Date | Title | Author(s) | Subject |
2022 | Exploring antecedents and consequences of brand authenticity and brand engagement in the purchase of cultural products | Sami, Jose Royal; Gupta, Ansh | Cultural products; Brand authenticity; 143074 |
2022 | Exploring the ‘Intention and action gap’ of consumers towards handmade and sustainable products | Garg, Shikhar; Gupta, Ansh | Handmade Products; Handicrafts; 291109 |
2022 | FACTORS AFFECTING THE PURCHASING DECISION FOR HEALTHY SNACKS | Sharma, Drishti; Gupta, Ansh | HEALTHY SNACKS; Purchase Decision; 143017 |
2022 | Impact of Different Media on Purchase Intention of Insurance Products | Anand, Ayush; Gupta, Ansh | Insurance Products; Information Media Channels; 291164 |
2022 | Optimizing the content on digital channels on the basis of user behavior on a website | Parashar, Shreya; Gupta, Ansh | Digital Marketing; Social Media; 291111 |
2022 | A Study on Consumer Buying Behaviour of Sustainable Products Post Pandemic | Agarwal, Pulkit; Gupta, Ansh | Sustainable Products; Consumer Buying Behaviour; 143032 |
2022 | A Study on Consumer Perceptions on Mutual Fund Brands in Investment Allocation Decisions | Gupta, Mansi; Gupta, Ansh | Mutual Funds; Financial Investments; 291137 |
2022 | Studying the Behaviour of Consumers towards Online Education | Mahajan, Sarthak; Gupta, Ansh | Consumer Behaviour; Online Education; 291055 |
2022 | Understanding Consumer Behaviour towards Electric Vehicles Adoption in India | Aggarwal, Raghav; Gupta, Ansh | Consumer Behaviour; Electric Vehicles; 291024 |