Browsing by Author Dwivedi, Prabhat
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| Publication Date | Title | Author(s) | Subject |
|---|---|---|---|
| 2026 | Artificial Intelligence-Generated Content Authenticity Perception Nexus in Marketing | Shetty, Lakshmi; Shardeo, Vipulesh; Dwivedi, Prabhat; Goreczny, Ashley | Artificial Intelligence; Marketing; Artificial Intelligence-Generated Content (AIGC); Authenticity paradox in AI-driven; Faculty Article; Journal Article; Research Article; Faculty Research Paper; Faculty Research Article |