| Issue Date | Title | Author(s) | Subject |
| 2022 | Brand Building and Financial Valuation | Deep, Harsh; Bandyopadhyay, Nirmalya | Brand Management; Financial Valuation; 291128 |
| 2021 | Consumer Purchase Behavior During Covid-19 Pandemic: An exploratory Study Of Indian Consumers | Jatwani, Karan; Bandyopadhyay, Nirmalya | Consumer Purchase Behavior; COVID-19; 133021 |
| 2021 | Determining Consumer Satisfaction in Online Buying: A Kano Approach | Varyani, Parul; Bandyopadhyay, Nirmalya | Consumer Satisfaction; Kano Approach; 133032 |
| 2022 | Effect of Covid-19 on Branding | Ankur, Priyadarshi; Bandyopadhyay, Nirmalya | Branding; COVID-19; 143030 |
| 2022 | Green Marketing : Loyalty to Green Brand | Jain, Arushi; Bandyopadhyay, Nirmalya | Green Marketing; Consumer Brand; 291014 |
| 2022 | The Impact of Component Co-Branding on Consumer Buying Behaviour in the Automobile Sector | Narula, Sarthak; Bandyopadhyay, Nirmalya | Automobile Sector; Consumer Behaviour; 291048 |
| 2021 | Marketing in a crisis situation: A special reference to Covid-19 in the Indian context | Bhandari, Harshita; Bandyopadhyay, Nirmalya | Marketing in a Crisis situation; COVID-19; 133016 |
| 2022 | The Online Wedding Industry | Teja, Amarachinta Sridhar Prithvi; Bandyopadhyay, Nirmalya | Wedding Industry; Online Platform; 291065 |
| 2022 | PRE VS. POST PANDEMIC ANALYSIS OF INOX REWARDS | Rastogi, Shrayangi; Bandyopadhyay, Nirmalya | INOX Leisure; COVID-19; 143102 |
| 2021 | Prioritizing the service quality determinant of online retail: A Study from India | Tibrewal, Dimple; Bandyopadhyay, Nirmalya | Online Retail; Quality Determinant; 133012 |
| 2021 | Self-esteem, normative influence, positive affect and variety seeking-An integrated framework | Agarwal, Ritika; Bandyopadhyay, Nirmalya | Integrated framework; Normative influence; 133038 |
| 2021 | A Study of Future of Service Aggregators in India | Ghai, Hitesh; Bandyopadhyay, Nirmalya | Consumer’s perception; Cab Aggregation; 133017 |
| 2022 | Study on the Relationship between Customer Loyalty and Financial performance of the business: INDIAN BANKING INDUSTRY | Sahni, Sajal; Bandyopadhyay, Nirmalya | Banking Industry; Financial performance; 291154 |
| 2022 | To Determine the Service Quality in Indian Higher Education System using Analytic Hierarchy Process | Gupta, Mayank; Bandyopadhyay, Nirmalya | Service Quality; Higher Education System; 291033 |
