Browsing by Author Taneja, Shallini

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Issue DateTitleAuthor(s)Subject
2018Identification of success factors for a Real Estate and Financial service provider in a New MarketAnand, Abhiraj; Taneja, ShalliniReal Estate Sector; Financial Service Providers; 261006
2014Logistics Operations at WarehousesShakalya, Raghav; Taneja, ShalliniVehicle Tracking System; Logistics; 221105
2018Market Research and Analysis on Advertising and Brand MarketingArora, Rakshit; Taneja, ShalliniMarket Research; Brand Campaigning; 113111
2016Marketing and Promotion of Bio Fertilisers KRIBHCO- A Case StudyGupta, Heena; Taneja, ShalliniBrand Promotion; Marketing Strategy; 241049
2022Preliminary analysis and recommendations for corporate credit approval for KEB Hana bank's clientsSingh, Paramdeep; Taneja, ShalliniBanking Industry; Credit Risk Assessment; 143085
2021Social and Economic Response to Covid-19: A Cross Country ComparisonPrakash, Nitish; Taneja, ShalliniSocial and Economic Response; COVID-19; 024030
2016Strategy for Sansui Mobile: An Exploratory study to understand the Mobile competitors in selected Indian statesSingh, Ravjyot; Taneja, ShalliniTelecom Industry; Sales Strategy; 241113
2015A study of consumer perception towards experiential marketing in NCRJain, Priyanshu; Taneja, ShalliniConsumer Perception; Experiential Marketing; 231104
2015A Study Of Factors Affecting Consumer Behaviour In Delhi’s Institutional Biscuit IndustryGoyal, Rahul; Taneja, ShalliniCONSUMER BEHAVIOUR; INSTITUTIONAL BISCUIT INDUSTRY; 231110
2014A Study of Factors Affecting Customer Satisfaction of Carrier Air-ConditionersSingh, Rahul; Taneja, ShalliniCustomer Satisfaction; Air Conditioning Industry; 221110
2014Study of Online Examination SystemVerma, Rahul; Taneja, ShalliniOnline examination system; Education Technology; Examination Process; 221111
2014A Study On Customer Satisfaction On The Arrival Condition Of Signode PackagingJohn, Rahul; Taneja, ShalliniCustomer Satisfaction; Branding Strategies; 221107
2014A Study On Dealer Satisfaction Towards Credit PolicyKhanna, Rahul; Taneja, ShalliniCredit Policy; Dealer Satisfaction; 221108
2018A study on effective process digitization created by Wishbook B2B Catalogue and Sales App in Women Ethnic Wear in Delhi RegionKumar, Ankit; Taneja, ShalliniTextile Industry; Wishbook Apps; 261124
2021Systematic Review of Brand Valuation MethodologiesBindal, Shreya; Taneja, ShalliniSystematic Review; Brand Valuation; 024047
2022Understanding the Change in Consumption Pattern of Ready to Eat Food during COVID-19 Pandemic: An Indian millennial consumerKakkar, Rachit; Taneja, ShalliniCOVID-19; Ready to Eat foods; 291040
2022Understanding the effect of cause-related marketing campaigns on consumer purchase behaviourJain, Naman; Taneja, ShalliniMarketing Campaigns; Customer Behaviour; 143091
2015Understanding the expectations of companies from Non-Government Organisations (NGOs) with respect to Corporate Social Responsibility (CSR) activitiesMODI, RADHIKA; Taneja, ShalliniNon-Government Organisations (NGOs); Corporate Social Responsibility (CSR); 231109
2014Understanding The Investors Perception Towards Mutual Fund Schemes: An Exploratory Study Of Delhi RegionGupta, Rahul S; Taneja, ShalliniInvestors’ Perception; Mutual Funds; 221109
2022Understanding the urban consumer behaviour for groceries during a nationwide lockdown in IndiaKohli, Dhruv; Taneja, ShalliniUrban consumer behaviour; Groceries; 143016