Showing results 6 to 14 of 14
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Issue Date | Title | Author(s) | Subject |
2022 | The Impact of Component Co-Branding on Consumer Buying Behaviour in the Automobile Sector | Narula, Sarthak; Bandyopadhyay, Nirmalya | Automobile Sector; Consumer Behaviour; 291048 |
2021 | Marketing in a crisis situation: A special reference to Covid-19 in the Indian context | Bhandari, Harshita; Bandyopadhyay, Nirmalya | Marketing in a Crisis situation; COVID-19; 133016 |
2022 | The Online Wedding Industry | Teja, Amarachinta Sridhar Prithvi; Bandyopadhyay, Nirmalya | Wedding Industry; Online Platform; 291065 |
2022 | PRE VS. POST PANDEMIC ANALYSIS OF INOX REWARDS | Rastogi, Shrayangi; Bandyopadhyay, Nirmalya | INOX Leisure; COVID-19; 143102 |
2021 | Prioritizing the service quality determinant of online retail: A Study from India | Tibrewal, Dimple; Bandyopadhyay, Nirmalya | Online Retail; Quality Determinant; 133012 |
2021 | Self-esteem, normative influence, positive affect and variety seeking-An integrated framework | Agarwal, Ritika; Bandyopadhyay, Nirmalya | Integrated framework; Normative influence; 133038 |
2021 | A Study of Future of Service Aggregators in India | Ghai, Hitesh; Bandyopadhyay, Nirmalya | Consumer’s perception; Cab Aggregation; 133017 |
2022 | Study on the Relationship between Customer Loyalty and Financial performance of the business: INDIAN BANKING INDUSTRY | Sahni, Sajal; Bandyopadhyay, Nirmalya | Banking Industry; Financial performance; 291154 |
2022 | To Determine the Service Quality in Indian Higher Education System using Analytic Hierarchy Process | Gupta, Mayank; Bandyopadhyay, Nirmalya | Service Quality; Higher Education System; 291033 |