Showing results 11 to 29 of 29
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Issue Date | Title | Author(s) | Subject |
2018 | Enhancing CustomerEngagement, Analyzing customer behavior and exploring new methods to Reach Customers | Kochhar, Shashank; Kapoor, Payal S. | Customer Behaviour; Customer Engagement; 261160 |
2016 | i. Huggies Lifecell Program Review ii. Huggies Brand Website Upgrade iii. Huggies-Lapis Program Review iv. Huggies Free Samples Ordering Analysis | Tomar, Bhuvnesh; Kapoor, Payal S. | Brand Promotion; Programme Review; 241039 |
2021 | IMPACT OF WEBSITE QUALITY, SALES PROMOTION AND SOCIAL MEDIA RECOMMENDATIONS ON ONLINE IMPULSE BUYING BEHAVIOUR IN THE FASHION SECTOR | Khattar, Vani; Kapoor, Payal S. | ONLINE IMPULSE BUYING BEHAVIOUR; FASHION SECTOR; 133057 |
2017 | Improving Customer Engagement and Conversion Rate | Farees, Saad; Kapoor, Payal S. | Customer Engagement; Conversion Rate; 251047 |
2016 | Lightning the way: Philips on the global lightning market | Gandotra, Rajeev; Kapoor, Payal S. | Lighting Industry; Benchmarking; 09324 |
2016 | Market Analysis and Mapping of Madhusudan | Jindal, Suryansh; Kapoor, Payal S. | Market Analysis; Competition Mapping; 241155 |
2017 | Market Research & Analysis for Over the Counter Products | Mahotra, Samik; Kapoor, Payal S. | Market Research; Brand Awareness; 251053 |
2017 | Market Research And Analysis OTC Products | Nair, Saptajit; Kapoor, Payal S. | Market Research; Textile Industry; 251056 |
2017 | Market Research to determine the involvement of franchisee in D’Cot business | Sood, Rajat; Kapoor, Payal S. | Market Research; Franchisee Satisfaction; 251046 |
2017 | Marketing Strategies for Brand Development | Khanna, Sahil; Kapoor, Payal S. | Marketing Strategy; Brand Development; 251049 |
2017 | Retail Distribution Channel Expansion for Women’s Ethnic Wear Brand Triveni Using Offline Marketing and Technology Platform, Wishbook | Didwania, Tanay Anil; Kapoor, Payal S. | Textile Industry; Wishbook Apps; 251060 |
2018 | Study and Analysis of consumer behavior regarding the purchase of insurance products | Jain, Siddhant; Kapoor, Payal S. | Insurance Products; Consumer Behaviour; 261107 |
2016 | Study of Envigo’s Business Development Process and Evaluation of Digital Marketing Services | Baid, Mohit; Kapoor, Payal S. | Business Development; Digital Marketing; 241076 |
2018 | A Study of the Value and Growth Styles of Investment using the NIFTY 50 Index | Dhoundiyal, Monika; Kapoor, Payal S. | Stock Exchange; Financial Investments; 261086 |
2018 | Studying Brand Awareness & Brand Loyalty And Developing Marketing Communication strategy | Sharma, Akul; Kapoor, Payal S. | Marketing Strategy; Brand Loyalty; 261066 |
2018 | Sustainability practises adopted by fast food Companies and are consumer choices influenced by these practises | Sen, Alok; Kapoor, Payal S. | Fast Food Companies; Customer Perception; 261067 |
2022 | Unusual purchasing behavior of priority medical devices in context of covid-19: Influence of Increased online information consumption during the Indian second wave | Ghosh, Gargi; Kapoor, Payal S. | Medical devices; Information consumption; 143018 |
2022 | Verified versus unverified information retransmission on Twitter: A study in the context of Covid-19 vaccine hesitancy | Jain, Shruti; Kapoor, Payal S. | COVID-19 vaccination; Twitter; 143103 |
2016 | Workflow Analysis of Used Car Companies, And Proposal for Digitization of Assets in Used Car Business Operations | Anand, Ishan; Kapoor, Payal S. | Asset Digitization; Used Car Business; 241053 |