Showing results 11 to 30 of 47
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| Issue Date | Title | Author(s) | Subject |
| 2016 | Competing through Operations Excellence: Agility, Adaptability & Analytics | Das, Jitendra K; Sharma, Mohita Gangwar; Kaur, Sumeet; Kumar, Alok | Operations Research; Business Analysis |
| 2015 | Consumer Preference towards a Website for an Adventure Travel Company | Sharma, Ankit; Kumar, Alok | Consumer Preference; Adventure Travel Company; 231027 |
| 2017 | Digital and social media campaigns in an adventure Tourism Company | Jain, Vaibhav; Kumar, Alok | Digital Marketing; Social Media Marketing; 10341 |
| 2022 | Effectiveness of Learning & Engagement Initiatives taken by DHL Operations in Pandemic | Rastogi, Alankrati; Kumar, Alok | Learning & Engagement Initiatives; DHL Express; 291063 |
| 2016 | Enhancing online presence of the company through Digital Marketing | Saxena, Sidharth; Kumar, Alok | Digital Marketing; Search Engine Optimization (SEO); 241145 |
| 2015 | Gap analysis of McVitie’s in NOIDA region as compared to the competitors | Sharma, Ankur; Kumar, Alok | Gap analysis; McVitie’s; 231029 |
| 2014 | Gap analysis for the Digestive brand of McVities with Britannia’s | Kumar, Ankit; Kumar, Alok | GAP Analysis; Biscuit Industry; 221026 |
| 2014 | Gap Analysis in conversion from Service Warranty to AMC | Kapoor, Ankit; Kumar, Alok | GAP Analysis; Air Conditioning Industry; 221025 |
| 2014 | GAP Analysis in retention of AMCs | Bansal, Ankit; Kumar, Alok | GAP Analysis; Retention of AMCs; 221023 |
| 2022 | How Digital Marketing Campaigns are Shaping Consumers’ Buying Patterns (FMEG Industry) | Samariya, Suryansh; Kumar, Alok | Digital Marketing; FMEG Industry; 291117 |
| 2021 | The impact of Covid-19 on Consumer behavior in Indian Restaurant Business | Kumar, Arpit; Kumar, Alok | Consumer behavior; Indian Restaurant Business; 024065 |
| 2021 | Impact of Online Branding Through Social Media Channels on Consumers | Jhanwar, Pragya; Kumar, Alok | Social Media Channels; Online Branding; 133033 |
| 2021 | The impact of Philanthropic Marketing on Brand Resonance and moderating effect of Brand Awareness | Nair, Jaikrishnan; Kumar, Alok | Philanthropic Marketing; Brand Resonance; 281024 |
| 2018 | Increasing the brand reach of Josh Talks and Analyzing Streaming-Media Consumption pattern of people | Mishra, Eeshaan; Kumar, Alok | Streaming Media; Brand Reach; 113014 |
| 2021 | Issues and Challenges in The Supply Chain of Fruits & Vegetables Sector in India | Garg, Anshul; Kumar, Alok | Supply Chain Management; Cold Storage; 024009 |
| 2022 | LAST MILE LOGISTICS AND CONSUMER PERCEPTIONS OF OPERATIONAL PARAMETERS | Shivam, Kumar; Kumar, Alok | Consumer Perception; Logistics; 291031 |
| 2016 | Lead Generation in Private Wealth Management | Kapoor, Shubham; Kumar, Alok | Lead Generation; Wealth Management; 241142 |
| 2022 | Losses in Warehouses & How Insurance Companies adapted to pandemic | Raghav, Rakendu; Kumar, Alok | Warehouses; Insurance Companies; 291157 |
| 2015 | Market research and competitor analysis for airtel talk | KAUR, ANUPREET; Kumar, Alok | Market research; Airtel Talk; 231030 |
| 2016 | Market Analysis and Social Media Communication for Genius Box | Agrawal, Saket; Kumar, Alok | Market Analysis; Social Media; 241124 |
